Friday, November 16, 2007

Online Advantage

Prudential Gouger O'Neal & Saunders Real Estate, a Prudential Financial Inc. affiliate, has added Online Seller Advantage to its cutting-edge platform of online buyer and seller support programs.

Online Seller Advantage, a Web-based program offered through an exclusive marketing agreement between Prudential Real Estate Affiliates Inc., (PREA) and Yahoo! Real Estate, gives home sellers who list with Prudential Gouger O'Neal & Saunders Real Estate the option to have their homes featured on the Yahoo! Real Estate site, which may be viewed by home seekers worldwide.

A 'See it at Yahoo! Real Estate' sign rider at the top of their yard sign directs drive-by home searchers to Yahoo! Real Estate for listing details and photos.

Sellers also receive daily e-mail updates keeping them abreast of market conditions by letting them know how many people have viewed their home online, how many are keeping their home in their portfolios for later viewing, how many plan to view it in person and how many other homes like theirs are currently on the market.

"The Internet is the first stop for 78 percent of home buyers today who are researching the purchase of a new home," said Kay Beran, president of Prudential Gouger, O'Neal & Saunders Real Estate. "Now, local residents and consumers worldwide can access detailed information on your property via the largest portal on the Internet."

Online Seller Advantage is the newest addition to the Prudential Real Estate Platform, through which consumers can access detailed information on homes listed anywhere in the U.S.
Consumers who visit Yahoo!, click on Real Estate and type in a city or zip code, migrate to the Web site of the Prudential Real Estate office Web site nearest to that area, where they may gain access to fresh and current listings information on all homes listed with the local Multiple Listing Service (MLS).

The platform currently has more than two million listings in all 50 states, and nearly one million registered users.

"Our sales professionals have been fully trained to maximize these exclusive buyer and seller tools, which offer buyers and sellers the great breadth of exposure only available via a giant Internet portal," Beran said.

Yahoo! reaches more than 62 percent of all Internet users, drawing 95 million unique visitors each month, including seven million real-estate-related search-ers and more than two million unique visitors to Yahoo! Real Estate.

Prudential Real Estate Affiliates Inc. consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values.
Upon joining Prudential Real Estate Affiliates Inc., companies are provided with many benefits, including access to a free and private Web site that links sales professionals to a 24/7 resource, and increased media exposure through an advertising campaign that encompasses some of America's most watched networks and print media. Prudential Real Estate Affiliates, Inc., is also the largest real estate advertiser in The Wall Street Journal.

Prudential Real Estate and Relocation Services is Prudential Financial's integrated real estate brokerage franchise and relocation services business. The real estate group markets franchises primarily to existing real estate companies.
As of Dec. 31, there were nearly 2,000 franchise offices and more than 64,000 sales professionals in the franchise network in the United States and Canada. All franchisees are independently owned and operated.

Prudential Financial's real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.
Prudential Financial companies, with $532 billion in total assets under management as of Dec. 31, serve individual and institutional customers worldwide and include the Prudential Insurance Co. of America, one of the largest life insurance companies in the United States.

These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services.
Koubek, Sessoms Honored

Prudential Gouger O'Neal & Saunders has recognized Pat Koubek in the Southern Pines office and Frank Sessoms of the Pinehurst office as the top winners for residential gross commission income for the quarter that ended Sept. 30.

"Pat Koubek and Frank Sessoms have both done a tremendous job of providing superior customer service and timely real estate advice to their respective clients," said Kay Beran, president of Prudential Gouger O'Neal & Saunders Real Estate. "I am extremely proud of their ability to provide the most efficient home buying and selling experience possible."

Prudential Gouger O'Neal & Saunders, which is independently owned and operated, became an affiliate of the Prudential Real Estate Network in 1996.

Prudential Gouger O'Neal & Saunders was founded more than 40 years ago. Since that time, it has earned a host of honors, including the Prudential Real Estate prestigious Cornerstone Award in recognition of operational cxcellence.The Prudential Real Estate Affiliates Inc., consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values. Upon joining The Prudential Real Estate Affiliates Inc., companies are provided with many benefits, including access to a free and private Web site that links sales professionals to a 24/7 resource, and increased media exposure through an advertising campaign that encompasses some of America's most watched networks and print media.

Prudential Real Estate and Relocation Services is Prudential Financial's integrated real estate brokerage franchise and relocation services business. The real estate group markets franchises primarily to existing real estate companies. As of Dec. 31, 2006, there were more than 1,750 franchise offices and over 50,000 sales professionals in the franchise network in the U.S. and Canada.

All franchisees are independently owned and operated. Prudential Financial's real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.
Prudential Gouger O'Neal & Saunders Takes Part in Global Volunteer Day

Prudential Financial employees, clients, customers, friends and family members gave back to their communities through the company's 12th annual celebration of volunteerism last month.
As part of this year's Global Volunteer Day campaign, more than 32,000 volunteers completed 800 projects in more than 12 countries around the world.

More than 40 volunteers from the Southern Pines office of Prudential Gouger O'Neal & Saunders helped out at the Sandhills Moore Coalition for Human Care on Saturday, Oct. 6.
"Our Prudential Real Estate sales professionals want to give back to the community where we live and work," says Kay Beran, president, Prudential Gouger O'Neal & Saunders. "This commitment to bettering our community is very strong, and part of our company's culture."

Prudential's first Global Volunteer Day, formerly known as National Volunteer Day, was held on Oct. 28, 1995, with 5,000 employees participating in 100 projects. Since then, nearly a quarter of a million employees, clients, customers and friends have donated more than 1.1 million volunteer hours to 5,169 projects around the globe.

Volunteer projects will take place in numerous small towns to major U.S. cities and other countries.

"Global Volunteer Day is shaped by employee interest, and as a result, Global Volunteer Day is one of the most diverse and personally engaging corporate volunteerism programs in existence," Beran said.

Global Volunteer Day includes all forms of community service, from doing home repairs for an elderly neighbor to preparing meals at a shelter. Volunteer projects that meet selected criteria earn a $1,000 Challenge Grant provided by the Prudential Foundation for the partnering nonprofit organization. To date, 1,928 projects have earned Challenge Grants totaling more than $1.928 million given to partnering organizations.