Online Advantage
Prudential Gouger O'Neal & Saunders Real Estate, a Prudential Financial Inc. affiliate, has added Online Seller Advantage to its cutting-edge platform of online buyer and seller support programs.
Online Seller Advantage, a Web-based program offered through an exclusive marketing agreement between Prudential Real Estate Affiliates Inc., (PREA) and Yahoo! Real Estate, gives home sellers who list with Prudential Gouger O'Neal & Saunders Real Estate the option to have their homes featured on the Yahoo! Real Estate site, which may be viewed by home seekers worldwide.
A 'See it at Yahoo! Real Estate' sign rider at the top of their yard sign directs drive-by home searchers to Yahoo! Real Estate for listing details and photos.
Sellers also receive daily e-mail updates keeping them abreast of market conditions by letting them know how many people have viewed their home online, how many are keeping their home in their portfolios for later viewing, how many plan to view it in person and how many other homes like theirs are currently on the market.
"The Internet is the first stop for 78 percent of home buyers today who are researching the purchase of a new home," said Kay Beran, president of Prudential Gouger, O'Neal & Saunders Real Estate. "Now, local residents and consumers worldwide can access detailed information on your property via the largest portal on the Internet."
Online Seller Advantage is the newest addition to the Prudential Real Estate Platform, through which consumers can access detailed information on homes listed anywhere in the U.S.
Consumers who visit Yahoo!, click on Real Estate and type in a city or zip code, migrate to the Web site of the Prudential Real Estate office Web site nearest to that area, where they may gain access to fresh and current listings information on all homes listed with the local Multiple Listing Service (MLS).
The platform currently has more than two million listings in all 50 states, and nearly one million registered users.
"Our sales professionals have been fully trained to maximize these exclusive buyer and seller tools, which offer buyers and sellers the great breadth of exposure only available via a giant Internet portal," Beran said.
Yahoo! reaches more than 62 percent of all Internet users, drawing 95 million unique visitors each month, including seven million real-estate-related search-ers and more than two million unique visitors to Yahoo! Real Estate.
Prudential Real Estate Affiliates Inc. consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values.
Upon joining Prudential Real Estate Affiliates Inc., companies are provided with many benefits, including access to a free and private Web site that links sales professionals to a 24/7 resource, and increased media exposure through an advertising campaign that encompasses some of America's most watched networks and print media. Prudential Real Estate Affiliates, Inc., is also the largest real estate advertiser in The Wall Street Journal.
Prudential Real Estate and Relocation Services is Prudential Financial's integrated real estate brokerage franchise and relocation services business. The real estate group markets franchises primarily to existing real estate companies.
As of Dec. 31, there were nearly 2,000 franchise offices and more than 64,000 sales professionals in the franchise network in the United States and Canada. All franchisees are independently owned and operated.
Prudential Financial's real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.
Prudential Financial companies, with $532 billion in total assets under management as of Dec. 31, serve individual and institutional customers worldwide and include the Prudential Insurance Co. of America, one of the largest life insurance companies in the United States.
These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services.
