Cyberhomes, Google Base and Oodle!
Prudential Real Estate Feeds Listings to Cyberhomes, Google Base and Oodle
– Affiliate Listings Now Display on Nine Real Estate and Search Sites
IRVINE, Calif. – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, today flowed at least 140,000 for-sale property listings to Internet hot spots Cyberhomes.com, Google Base™ and Oodle. The move positions Prudential Real Estate affiliates’ listings in front of the growing ranks of consumers who shop online for real estate and related services and information.
"We’re sending our affiliate listings to Cyberhomes, Google Base and Oodle for a couple of simple reasons: The sites are very popular among consumers, and each offers a rich search experience with a lot of useful information," said Laurie Keenan, president of Prudential Real Estate. "Our listings as well as our services and resources are now readily available to the millions of consumers who frequent these great Internet sites."
Prudential Real Estate teamed with Cyberhomes earlier this month to offer "Value Range Estimates" and "Property Profiles," free consumer services now available on Prudential.com/realestate. Through Cyberhomes, Prudential Real Estate listings also will appear on AOL.com.
Moreover, Prudential Real Estate’s marketing plans include display and banner advertising on Cyberhomes and Oodle.
"Our mission is to drive significant consumer traffic to our affiliates’ listings," said Keenan. "Aligning with Cyberhomes, Google Base and Oodle will help us get that job done."
Said Marty Frame, Cyberhomes general manager: "We are excited to add Prudential Real Estate affiliates’ listings to our powerful search capability on Cyberhomes.com. Consumers appreciate the breadth of listings on Cyberhomes, as well as the depth of home-evaluation and homeownership information available on our site."
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"We are thrilled to be working with Prudential Real Estate," added Faith Sedlin, Oodle founder and vice president. "As a classifieds site with a broad partner network, Oodle provides a great local venue to feature real estate listings."
Online listings include property descriptions, photos and affiliate- and listing-agent contact information. In addition to Cyberhomes, Google Base and Oodle, Prudential Real Estate affiliate listings also appear on FrontDoor.com, Propsmart.com, Trulia.com, Yahoo! Real Estate and Zillow.com.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $631 billion of assets under management as of March 31, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.
